Leadership Lecture Series 2018: “The Critical Importance of Communication Skills in the Services Industry and Usability of Content and Digital Marketing” – Mr. Amit Kapoor, Associate Director, Cigniti Technologies

Jan 7

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The TAPMI Blog

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On 6th January 2018, TAPMI hosted the first talk of the Leadership Lecture Series 2018. The session was taken by Mr. Amit Kapoor on the topic “The Critical Importance of Communication Skills in the Services Industry and Usability of Content and Digital Marketing”. Mr. Kapoor, awarded as the ‘Most Influential Content Marketing Professional’ by the WMC, is a Global Top 200 Content Strategist, India’s Top 100 Content & Brand Custodian, an STC IAC Speaker, & an ET Columnist. The main focus of the talk was to emphasise the importance of communication in personal as well as professional life and to provide the students with the steps to improve their communication skills.

The session started off with Mr. Kapoor showing a Dilbert comic strip to the audience and asking them why does anyone need communication in their lives. From their answers, he drove the session. In Mr. Kapoor’s opinion, communication must include…

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About Amit Kapoor

Amit Kapoor, awarded the 'Most Influential Content Marketing Professional' by the WMC, is a Global Top 200 Content Strategist, and India's Top 100 Content & Brand Custodian. A Mentor & Social Media Influencer, he is a regular speaker on topics pertaining to Content and Digital Marketing, and has given leadership sessions at TAPMI, Manipal, the JNTU TechFest 2017, Information Developers Conclave 2017, and STC Annual & Regional Conferences 2016-17. An STC IAC Speaker, & an ET columnist, he has 17+ years of in-depth experience in content writing & marketing for a globally diverse audience and his articles have been published in IIT Mumbai (TechFest), Inc500, Hakin9 Magazine, & Industrial Automation magazine. A published Poet (“We Shall Grow” by Trafford Publishing), he can be reached using the handle amitwritesat on LinkedIn, Facebook, and Instagram, and www.akwrites.com. Writer. Reader. Friendly. Funny. Honest. Trustworthy. Sagittarian. http://tbofsblog.wordpress.com/ https://techwriting101.wordpress.com/ http://merikahi.wordpress.com/ http://thequillersstylograph.blogspot.in/ http://medugu.blogspot.in/

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